Cove Catering
Role: Freelance Designer
Tools: Wix, Photoshop
Impact: Strong brand identity and online presence for the small business
Research
Client Meeting
Meeting with the client and owner of the business, we determined the desired outcome and deliverable for project. We Did market research about other catering companies in the area, and determined the target audience, brand identity and overall scope for the business.
Pain Points
No Presence
Cove Catering is a completely new startup, there is no online presence or social media.
Business Setup
Setting up the business email, domain and LLC were necessary before launch
Numerous Options
Cove Catering offers a wide variety of food options, requiring good organization and navigation on the site.
Iteration
Using Wix
The site evolved through various iterations to suit the clients wants and addressing the pain points and research.
Testing
User Testing
User testing on the site was done by about 15 different individuals of the targeted audience. They were asked to complete various tasks and navigate the site. The results were then implemented into further iteration and final changes.